This beautiful work was created by Salt Branding for the launch of Movies Anywhere, a new online home for all your digital movies backed by five major movie studios. The leading studio behind it and our client was Disney. Salt had created the product brand and developed the launch campaign concept. Our role was producing hundreds of static and animated banners in a few weeks to support the high-profile launch. I was the project manager handling all the production logistics and leading a team of designers and animators to recreate Salt’s concept in multiple shapes, sizes, and motion. The project required great attention to detail, cross-agency collaboration, and pivoting quickly as the inevitable curveballs arose. It was really fun and successful launch.

Movies Anywhere

 
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