Babolat Social
The goal of nearly all creative ideas is to catch fire with the audience, to become something so cool that people want to participate in it and share it. One project that hit the bullseye was the social media campaign for the Babolat tennis brand celebrating the career and retirement of Chinese tennis star Li Na. After the sudden announcement of her retirement from the game, our creative team came up with a great hashtag, #LoveLi, and a hand signal of making an “L” and “I” that allowed Li Na’s peers and fans to take a selfie that showed their love an appreciation. The campaign won a 2015 Silver ADDY Award at the Northwest regionals, garnered hundreds of millions of impressions, and as perhaps the ultimate creative touché’, was even used by Nike (Babolat’s competitor) in their social posts. Many thanks to creative director Kurt Reifschneider, Art Director Richard Merz, ACD Darren Vance, copywriter Cliff McCloe, and of course Amy Howard and her amazing media team. Below are some sample visuals and you can check out the case study video here.
Jack Sock for President
In 2016, to raise awareness of U.S. tennis player Jack Sock, a new member of the Babolat-sponsored team, we created a mock candidacy for the U.S. presidency. Seemed reasonable enough. The campaign included several videos, social posts, landing page, and branded giveaways. USA Today called it “brilliant,” the Miami Herald praised the “snazzily-produced video.” Alas, it didn't stop Donald Trump from getting elected.
