Hans Bjordahl

I had a chance to reconnect with Hans Bjordahl, CEO of Culture Foundryrecently. We met at Cafe Bambino in Phinney Ridge. Hans is also the host of The Decision Podcast and a trained journalist, so he was unusually inquisitive about my many years at one agency and current career journey. I appreciated his interest and used the “grilling” to polish my elevator speech. Still work to do there, but Hans was kind enough to nod and listen.

As an agency owner and conscious capitalist, Hans has a good sense for how business is transforming to address cultural and climate change. Here’s what I learned.

1) 4-day work weeks are in: Companies and employees are increasing seeing the value of a shorter work week, including Culture Foundry. This tracks with today’s Turbine Labs Executive Newsletter which notes two recent studies trailing a four-day work week at the same rate of pay which found no corresponding drop in productivity among participants and a dramatic increase in employee wellbeing.

2) The future is sustainability: From Hans’s perspective and many others, the next wave in business is that companies big, medium, and small need to get right with carbon. It’s a decades-long transition that will effect every organization from multinational corporations to local coffee shops. Carbon-aware business is in its early stages of transition and will create immense growth opportunities similar to the birth of the Internet in the ‘90s.

3) Bonnie Raitt is cool: The Culture Foundry had the opportunity to create the singer/songwriter/guitarist’s website and happily reports back that, unlike many mega stars, Raitt was a joy to work with and a popular musician who genuinely loves her fans. Let’s give ‘em something to talk about, she must be thinking, something good.

Thank you Hans for all the insight and the chance to catch up on the reconnect roadshow.

#sustainablebrands #workweek #webdesign #creativeagency #coffee#thankyou