Beth Silverberg

Never think you are forever out of touch with people in your life. The opportunity to reconnect can happen at anytime—sometimes after many years, even decades.

That experience happened recently with Beth Herrell Silverberg, a colleague who worked with The Garrigan Lyman Group – a DCG ONE Company on the Voice of the Customer campaign for Microsoft promoting Windows NT Server 4.0 and later Windows Server 2000. Beth was a terrific writer on the project, bringing PR experience from Waggener Edstrom (WE Communications) and product manager acumen from Microsoft. It was a terrific project for some great clients, led by Christine McCaffrey, Kristine Stebbins, Kathleen Martin Fiander, Anders Davidson, and others.

In the subsequent years after the project, I reached out to Beth many times to hire her freelance and full-time. Beth was busy raising two kids and later starting her own PR consulting business. In 2013, she joined one of her clients, Fire & Vine Hospitality as public relations director.

While still at Fire & Vine, Beth is branching out again (to which I said, “Yes!”) taking on new clients for PR and brand strategy. She’s terrifically talented at messaging and crafting stories for enterprise tech, higher education, and hospitality. She’s also focused on non-profit clients that sync with her values. If you are any of these (or know someone who is), I highly encourage you to connect with Beth. She is a rare talent and a gifted communications pro.

At the Jewel Box Cafe, we sat outside on a perfect Seattle summer day and filled in our backstories from the past 20 years. Some things that rang true for both of us:

1) Be Open to the Changes: As parents and brand storytellers, we’ve seen perceptions, audiences, language, and so much more change. You can resist that change and feel like the world has lost its footing, or lean into new ways to tell stories, connect with audiences, and grow a little more yourself.

2) Keep Singing That Tune: Conversely, as messaging strategists and brand storytellers, sometimes it can feel like a never-ending task to keep colleagues and content creators consistently on message. You can sound like a broken record repeating the same message direction over and over. But that’s the job; be a consistent voice of leadership and clarity for the brand.

Beth, it was so great to catch up after so many years. Can’t wait for the chance to finally work together again.

#brandstrategy #messaging #publicrelations #coffee #thankyou