Anthony Reeves

One great thing about the reconnect roadshow is catching up with people I haven't seen in a while, and sometimes their sidekicks. Anthony Reeves and I crossed paths for a hot second back in 2005. Since then, he's built a stellar career with stints at FCB Global, Wunderman Thompson and Amazon. Today, Anthony shares his expertise as a creative consultant, in-demand speaker, and thought-leadership author on LinkedIn.

When I caught up with him at Uptown Espresso in Magnolia, I was delighted to meet his wonderful daughter. Anthony and I chatted about the ups and downs of a creative career, cycling, and what’s up ahead. Here’s what I learned:

1) experience is the brand, so the next time you’re developing a marketing or advertising idea, think first about the product or service experience - then leverage from that what connects emotionally.

2) Most brands and agencies measure outputs, but there is value in measuring inputs. When the right inputs/activities are happening, good results happen organically.

3) seven-year old daughters are amazing, so spend as much time with them as possible to fill your soul with life’s good stuff.

Anthony and I could have chatted for hours but, alas, there were new roads to ride and adventures to seek. Thank you Anthony!

#creativeleadership #advertising #creativedirection #cyclinglife#fatherhood