Booz Allen Advertising
I led the creative pitch that won the Booz Allen Hamilton account at GLG. For the next several years, we did a number of high-profile product and capability-level ad campaigns. The effectiveness of those campaigns led Booz Allen to ask for all-up brand campaign in 2020. The main message of the brand campaign was the high degree of partnership that Booz Allen brings to evert client relationship. Our creative concept, led by CD Kurt Reifschneider and creative strategist Shya Scanlon, brilliantly encompassed how Booz Allen partners with clients and established a creative structure that allowed Booz Allen to highlight its many services and capabilities. It was smart and gorgeous and honored with a 2021 Internet Advertising Competition Award for Best Government Campaign. Many thanks to an amazing account team led by Jack Garrigan and media team led by Amy Howard.
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You to the Power of AI
This capabilities-level campaign raised awareness of Booz Allen’s leadership in AI for government and defense-industry clients. Articulating the brief, it memorably communicates how AI helps empower teams and people, rather than replace them.
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District Defend
Flexible mobility is on the wish list of most knowledge workers. But in high-security environments, that’s not always possible. These ads for Booz Allen’s District Defend solution crisply showed how mobility and security could live happily ever after together.
Pitch Concept
Here’s the creative concept that helped win the business. It focused on Booz Allen’s core value proposition—that they are all-in on client and mission success. We dubbed that attribute Resolve. Again, thanks to Kurt Reifschneider for his help with headlines and beautifully art directing all of these.
