Content marketing is a vital source of keeping your brand top of mind and in a leadership position. But producing consistent, high-quality content is no small task, especially when you’ve got paying clients and urgent new biz on the daily to-do list. For seven years, I was the editorial director of the blog for The Garrigan Lyman Group, where we consistently posted thought leadership, insight, trends, and agency news every two weeks on time, on schedule. The trains kept running, thanks to our gracious subject matter experts, agile design team, and crack logistics crew. Our unique mix of strategy, creative, media, and technology services made our target audience and content strategy robust. We’d regularly review metrics of our email blasts and site traffic to gauge what topics were generating interest. Our sales and account teams leveraged content for prospect and customer outreach. And the posts gave us consistent visibility on social media to keep GLG top of mind. It was a content marketing effort that took persistence and great teamwork, and I’m super proud of all we produced.